Syncing Listrak to Justuno

This article will cover how to connect Listrak (Email & SMS) to Justuno, available functionality, and any additional requirements.

On this page:

Justuno & Listrak Introduction

Requirements & Functionality

Syncing Lead Capture Workflows to Listrak

Data Transacted

General Notes

Introduction to Listrak & Justuno

Listrak is a marketing platform that specializes in email and SMS marketing communication for e-commerce marketers. Once connected, users can automatically pass any new contacts and associated data collected by Justuno to a specified list within Listrak.

Requirements & Functionality

Create an Email and SMS Integration in Listrak

Clients will need to create an Email & SMS Integration in Listrak, this will provide the user with credentials required to connect which are the CLIENT ID and CLIENT SECRET.

 

When creating the Email Integration, the ACCESS LEVELS that are required to be checked would be LIST, CONTACT, EVENT, SEGMENTATION.

 

Clients will also need to check the box for DISABLE IP ADDRESS WHITELIST

Syncing your workflows to Listrak (email)

1. Login to your Justuno account and go to Connect your Apps from the home screen or go to Account Settings from your profile on the top right corner. In Available Apps search for Listrak and click on the tiles to connect Email & SMS. 

2. As soon as you click on your desired app (email or SMS) you'll be prompted to authenticate your account by entering your Client ID and Client Secret. 

Listrak is now ready to be incorporated into workflows! You can start by using a workflow template or create your own workflow (to know more about workflows click here.)

Now to the workflow. In the design step of the workflow, select the Sync to App option. In the side menu, find the Listrak app and click on Add.

When you click on Sync Another Property you'll see a dropdown appear where you can then sync your Justuno properties with existing Listrak Properties. (Example: shopping preferences, quiz answers, birthday, social handle, etc.). You'll have to create fields in Listrak before you can see the in Justuno.

Syncing your workflows to Listrak (SMS) (will have different ID and secret than email)

1. Follow the same steps as above to sync Listrak SMS.

2. Once you've integrated on the workflow level you'll see this view in your slide out when you sync to app.

Data transacted

The customer data sent from Justuno to Listrak contains:

• User data, like your user first and last name, user phone number, email address and address
• User subscription data, for example if or not they have chosen to receive marketing communication and which medium they have chosen for communication
• Campaign data, such as the campaign name, conversion data, campaign engagement metrics, which includes impressions, time spent, bounce rate, and campaign analytics
• User event data, which includes the type of the event, like sign up, abandon cart, unsubscribe and others, event timestamp, i.e. the time of the event, and event parameters, for example the purchase amount, any discounts or promotions applied, the device is use and others
• Personalization data like user preferences, behavior data and segmentation data