Syncing Braze to Justuno

This article will cover how to connect Braze to Justuno, available functionality, and any additional requirements.

On this page:

Braze & Justuno Introduction

Connecting Braze to Justuno

Syncing Lead Capture Workflows to Braze

Data Transacted

General Notes

Introduction to Braze & Justuno

Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform.

Integrating Justuno and Braze will give you the best of both worlds. Users will be able to combine the customer data saved in Braze with the visitor and customer data saved in Justuno and create more personalized experiences for the all audiences. This will increase the effectiveness of the marketing campaigns and customer engagements.

Connecting Braze to Justuno

You will need the following Braze account information listed below in order to connect Braze and Justuno.

Braze API Key
Braze API Base URL

Create an API Key in Braze with the following permissions

users.track
custom_attributes.get

The additional information on creating a Braze API Key is found in this guide.

The Braze API Base URL can be found using this guide.

Once you've gathered the information from Braze, you are ready to connect the integration in Justuno's App Marketplace.

Syncing Lead Capture Workflows to Braze

If you want to push profile data collected with Justuno into a specific Braze Email or SMS Subscription Groups, you will need the following Braze account information listed below in order to properly setup your Justuno Workflows.

Braze Email Subscription Group ID
Braze SMS Subscription Group ID

Keep these IDs handy since you will need them each time you set up a workflow.

You can find the Braze subscription group ID by going to Audience > Subscriptions. From here you'll see your list of Email and SMS subscription groups. Under the column ID is where you'll find what you are looking for.

Note: Setting up Justuno Workflows with Braze Subscription Groups is optional. When the IDs are not set up in Justuno, then the integration will simply push over the profile data as a Braze User with no subscription groups associated to the profile.

Data Transacted

You'll be able to push over all Justuno profile properties. The following are auto synced over with no setup in the Justuno Workflow.

Email
Phone
First Name
Last Name
Language
Gender
Country

All other properties will require setup in the Justuno Workflow by using the Sync Another Property button.

Note: You must create your profile properties in Braze first, and then they will populate in Justuno.

Once you add the app, you can:

Choose which of your existing Braze IDs you want to sync to this workflow.
See select properties which will automatically sync to Braze.
Custom sync properties from your Justuno design to the properties in Braze (example: social handles, birthday, shopping preferences, survey/quiz responses, etc.). These properties are considered 0 party data or 1st party data. Learn more about visitor data collection and how to use this data in campaigns.

Once your workflow is created it can be saved, previewed or published from the top, right corner of the workflow builder.

Learn more from the experts about different zero & first party data to capture and use from our ebook.

General Notes

Users will have to manually input the subscription group id in the sync to app settings.
The following Braze Data Types are not supported: Object, Object Array