Segments
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      Segments

      In this Justuno V4 Support article, we will cover the available dynamic and static conditions used with Segments.

      At a glance: 
      Introduction
      Dynamic Segments
      Static Segments

      Last update: 10/26/2022

      Introduction

      A segment is a group of website visitors who are included or excluded based on conditions (dynamic) or lists (static). A dynamic condition allows visitors to flow in and out of the segment based on events or properties, i.e. "visitors who clicked through an email in their last session". A static segment is a defined list of visitors that does not change, i.e. "customers in January 2022". 
      Segments can be accessed in the Audiences section of the admin. Click "Create Segment" to get started.
      create-segment-audience-section
      Below are the default dynamic and static segments populated in every website account once the account is created. Users on certain plans will be limited to only using these defaults, while others will be allowed to edit the defaults or create their own segments freely.
       

       

      Dynamic Conditions

        create-dynamic-segment

        Visitors with one total session & didn't purchase

        Logic: "Website behavior > Sessions > Is at most '1' > All time <AND> Commerce > Purchase Total > Grand total is equal to '$0'"

        Visitors whose email is not known

        Logic: "Events & audiences > Profile property > 'email address'=is not known > All time"

        Visitors whose email is known

        Logic: "Events & audiences > Profile property > 'email address'= is known > All time"

        Visitors whose SMS is not known

        Logic: "Events & audiences > Profile property > 'SMS number'=is not known > All time"

        Visitors whose SMS is known

        Logic: "Events & audiences > Profile property > 'SMS number'= is known > All time"

        Paid acquisition

        Logic: "Website behavior > channel > is one of > paid > in their first session"

        Visitors originating from organic search

        Logic: "Website behavior > channel > is one of > organic search > In their first session"

        Direct traffic

        Logic: "Website behavior > channel > is one of > Direct > In their first session"

        Visitors with abandoned cart in their last session

        Logic: "Commerce > Cart abandoned > Any cart abandoned > their last session"

        Visitors who returned via email in their last session

        Logic: "Website behavior > Landing URL > contains > 'utm_medium=email' > their last session"

        Visitors originating from social media

        Logic: "Website behavior > Landing URL > contains > 'utm_medium=social' > their first session"

        Customers

        Logic: "Commerce > Purchase History > is greater than 0 > In any session"

        Visitors originating from desktop or tablet devices

        Logic: "Technology > Device > is equal to > desktop > their first session < OR > Technology > Device > is equal to > tablet > their first session; "

        Visitors originating from mobile devices

        Logic: "Technology > Device > is equal to > mobile > their first session"

        Static Segments

        Static segments are a specific list of your selected visitor profiles. These are preselected groups of visitors that have profiles within Justuno Flex. Use the Add Description option for ease of understanding in future use.

         

        Profiles can be synced from third-party integrations like Google and Facebook ads. By clicking the options to connect Google Ads or Facebook Ads, we're navigated to the Account -> Apps section of Justuno.

        Profiles can also be imported in the Audiences -> Profiles section. 

        Within a static segment, we have the ability to filter the existing profiles using conditions.