Exiting Website Behaviors

This article explains how our exiting website behavior tracking works

At a glance:
How Exiting Behaviors Work
Dial In Your Segmentation


Last updated: 05/30/2024


Exit popups stand as an essential tool in digital marketing, adept at turning potential exits into meaningful interactions. They present advantages such as heightened engagement, valuable feedback acquisition, and enhanced conversion rates.

Tailored to your business objectives, these popups can serve various purposes: spotlighting discounts, gathering valuable feedback, boosting newsletter subscriptions, or extending offers for complimentary consultations or trials. This guide aims to elucidate the process of configuring and refining exit popups through Justuno across desktop and mobile platforms.


How Exiting Behaviors Work

    Desktop Devices

    We employ mouse movement tracking to detect possible exits. When users direct their cursor towards the browser's top plane (the top of the website page towards the browser back button), we interpret this movement as a sign of their intent to leave, activates the match of your condition and possible enrollment into your workflow.

    To preview your exit popup on your website, just mimic the mouse path as if you were about to close your tab or browser.  

    Mobile Devices

    Mobile users frequently leave a website by pressing the "back" button to return to the previous site (such as Google or other referring website).

    Our built-in Exiting when back button is clicked activates the match of your condition and possible enrollment into your workflow as a result.

    Modern browsers have recently added an additional condition for the back button exit tech to work: the visitor must have clicked on the web page for Justuno to activate.  In other words, the back button override will work effectively only if visitors navigate through multiple pages on your website. If a visitor presses the back button immediately after landing on your site for the first time, the exit campaign will not appear.

    Additionally Social Native Apps that load clicked links into their own formatted browser window are impossible to override the back button behavior.

    To increase the chances of displaying your campaign, we suggest activating the idle on page condition.

    Don't Forget:

    • When testing on your site, you will usually want to start each new test with a fresh browser incognito/private window so that you are testing as if you have never been to your site before.
    • Make sure you publish your workflow changes when testing them on your website
    • Remember to consider any other conditions you may be requiring along side the exiting website conditions in your enrollment triggers.


    To Really Dial in your segmentation

      As mentioned earlier, we recommend utilizing the Idle time on page (not session) condition to get in front of more potential exiting visitors.  This condition can work in all those scenarios where the others can't and it can be really dialed in based on your own users' trends.  For instance, take a look at your google analytics to identify average time on page (even look at specific pages if you plan to only target them with Justuno).  If you see that the avg time on page is 20 seconds, you should reduce that by 50% as a starting point and use 10 seconds as the idle timer.  You can then adjust that up or down depending on the results.